January celebrates the one year anniversary of the formal branding of my company. I will never forget the day I sat down in a local Wine Bar, La Dolce Vita in my hometown of Petaluma, CA and made it official (this past weekend I had to make a point of sharing this fact with the Wine Bar’s owner). What started as a goal for 2013 paired with a nice Prosseco turned into a monumental endeavor that has propelled me into the digital marketing world. That being said, during the last year I have been searching for my proper place in the marketplace.  As I was preparing last week to present to the California Public Health Department and The Office of Health Equity about the importance of marketing in communities, I suddenly realized my niche. I have years of experience working in the public sector and have many theories on how to develop communities via effective marketing and communication. Future blog posts will get into what that means and how I have found it to be a new idea amongst many agencies, but today I’d like to introduce you to my journey to this point.

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